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Read or Download Hey, Whipple, Squeeze This: The C

Read or Download Hey, Whipple, Squeeze This: The C

Read online or Download Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Full PDF ebook with essay, research paper)
by Luke Sullivan


Product Details

ISBN-13:
9781119164005
Publisher:
Wiley
Publication date:
02/01/2016
Pages:
448
Sales rank:
162,558
Product dimensions:
6.00(w) x 8.90(h) x 1.10(d)

Overview

Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part expose, Hey Whipple, Squeeze This is both an insider's guide to writing great ads and an unapologetic send up of all that's heavy-handed, dimwitted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.

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